YUSO was born from a simple frustration: sensitive skin had plenty of gentle products and almost no effective ones. We set out to build the opposite — quiet formulas, serious concentrations.
In 2019 our founder spent a season in the high desert, watching cactus fruit being pressed within hours of harvest. The hydrosol that came out was nothing like the rose water on shelves — greener, wetter, alive.
That first harvest became Rose Hydrating Dew. It also set the rule for everything since: source the raw material properly, then formulate around it instead of diluting it into a story.
One still, one field, 400 bottles of rose dew sold to a waiting list.
Bounce Defense Cream launches with a 3:1:1 ceramide complex.
Daily Veil SPF 50+ launches with a soft-blur, no-cast finish.
Refill pouches cut packaging weight by 71% on our two bestsellers.
Every botanical lot is logged with farm, grower, harvest week and still. The code is printed inside the carton.
We publish actives at the percentage tested, not the percentage that looks good on a label.
Six products, not sixty. A routine you can finish before it expires.
Rose Hydrating Dew — 1,264 reviews, 4.8 average. The step most routines skip.
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